Social Media Services
Content Creation, Strategic Planning, Social Commerce & Advertising
Drive Traffic & Strengthen Your Brand
Social Media Services
Social media marketing (SMM) is a proven digital strategy that increases brand awareness. Instagram, Facebook, Twitter, LinkedIn, and other platforms give you access to 4 billion users worldwide. When managed correctly, your social media presence allows you to connect and engage directly with customers, establish relationships, and drive traffic to your site.
Contact us for your complimentary social media management proposal. We’ll tell you more about customizing a strategy to strengthen your brand and grow your business.
Social media services are essential to digital branding and marketing success. We use our expertise to help your businesses thrive.
Conduct Your Social Media Audit
Before we customize your social media marketing strategy, we review and analyze your existing presence. We compare your current digital promotions with industry and competitors’ strategies. We evaluate your content’s tone to determine how and why your posts either perform well or fail to meet their desired reach. We also research relevant hashtags, trends, and target market demographics. Our audit helps us customize a social media strategy that works best for your business.
- Comprehensive Social Media Analysis
- Social Media Strategy Recommendations
Identify Your Social Media Strategy
Each social media platform provides a distinctive environment and user demographic. We maximize our efforts by determining which platforms are right for promoting your business. We assess each platform’s compatibility based on your goals and social media content. We evaluate your target audience and establish a presence on the platforms they use.
- Define Goals & Social Media Content Strategy
- Use Platforms Best Suited for Your Business & Target Audience
Develop Your Social Media Content
We create content that speaks to your social medial followers because we know who they are. We identify them by evaluating your page insights, follower demographics, and other available performance metrics. This raw social media data helps us create a target persona. It accurately reflects those people who currently interact with your page and are likely to respond to your posts.
Target audiences see themselves in persona-inspired graphics, videos, blogs, and other social media content. When carefully crafted, your content successfully promotes follower engagement, conveys your marketing messages, and ultimately strengthens your brand. To ensure that all content reflects your company’s goals, we seek your input and approval before any post goes live.
- Build Target Persona
- Map Out Key Messages & Content
Build Your Content Calendar
Fresh content keeps social media users engaged, but it works best when you follow an established plan. A calendar encourages you to visualize, create, and organize content on a regular schedule. This helps you maintain contact with your target market, and it provides new opportunities for meaningful interaction.
- Visualize Your Strategy
- Big-Picture Content Planning
Monitor & Optimize Your Social Media Accounts
As your social media strategists, we commit to improving your brand’s performance. We evaluate outcomes by monitoring each platform for quantifiable results. We track follows, likes, comments, shares, and other key performance indicators (KPIs.) These engagement metrics provide guidance for optimizing your social media strategy and improving your business results.
- Track and Analyze Social Media KPIs
- Optimize Social Media Accounts and Content
Willing to buy after a positive social experience
Will increase Social Media budgets in the next 3 years
What are the types of Social Media Content?
Content that serves a specific purpose: business and service descriptions, informative blog posts, biographies, portfolio items, photo galleries, contact information, and calls to action.
Non-promotional content that helps keep users engaged: inspirational quotes, little-known facts, personal stories, jokes, videos, and images.
Information that informs: infographics, training videos, free resources, FAQs, case studies, how-to posts, and informative videos.
Content that invites participation: games, quizzes, infographics, polls, videos, contests, open-ended questions, and caption this photo.
Content that informs users about your company and products: Customer stories, product previews, requests for opinions or feedback, offers or discounts.
Experiences that invite users to join in the fun: puzzles, holiday-related content, viral videos, jokes, comics, contests, and giveaways.