Online
Ads
Online Ads
SEM, PPC, Search Ads, Display Ads, Social Ads
Google Ads, Facebook & Instagram Ads
Search Ads
Search Engine Marketing uses keywords to give your clickable PPC ads coveted placement in online search results.
Drive More Website Traffic
Search Ads turn views into customer conversions by creating a direct link to your website.
Display Ads
Digital display advertising uses graphics, images, videos, and carefully crafted messages to attract customers to your site. They encourage viewers to engage and interact with your brand while on third-party websites.
Expand Your Brands Reach
Display ads inspire curiosity, generate interest, and build brand awareness. They reach new customers who might need your products and services but don’t know about your company.
Social Ads
Social advertising gives you access to targeted groups on social media platforms. You choose the demographics you want to reach. We recommend sites that draw that specific demographic, and we design ads that generate responses.
Put Your Ads Where the People Are
Social media platforms use analytics to identify your target audience. Our ad campaigns place interactive posts, ads, and videos in potential customers’ social media streams. It’s a quick, effective way to connect with new consumers and boost your brand.
Request a Free Online Marketing Consultation
WebLight Media
What Is PPC and How Does It Work?
Pay-per-click advertising targets your market with keyword-driven ads. You pay only when a potential customer clicks your ad to visit your landing page, website, or Ecommerce store. PPC marketing solutions offer multiple performance benefits.
- Target your market
- Expand your reach
- Increase website traffic
- Boost brand awareness
- Enhance online visibility
- Increase conversions
- Increase sales
Pay-per-click ads produce results because they reach customers who are searching for the products and services you offer. We research to find the right keywords to reach your preferred market. We use keyword tools that show us actual words and phrases people used most often when looking for products and services like yours.
We place your ads using Google Ads and other search engine ad platforms. Instead of advertising to a broad group, targeted ads focus on your specific demographic, audience, or market. Although you pay for preferential search results, historically, PPC ads have produced a strong return on investment.
%
Users
60% of users can’t tell the difference between a paid and an organic result
PPC trends indicate many people regard this method as poor advertising because they think users evolved and started avoiding sponsored results. There is some truth to this, but a recent study shows that two-thirds of the users didn’t recognize the difference between an organic search result and a sponsored ad on Google.
(Marketing Tech News)
%
Businesses
40% of businesses say their PPC budget is lower than what they want it to be.
As more businesses experience the excellent conversion rate of PPC ads, their appetites grow bigger. Not every company, however, has the budget to invest more in pay-per-click advertising. Pay-per-click statistics reveal that more than 40% of brands and agencies would gladly increase their ad spending but lack the funds to do so. Another research shows 62% of marketers will definitely increase their PPC budget for next year.
(PPC Protect)
%
People
75% of people say they click on ads because they expect an answer to their question.
In case you were wondering why people click on ads, PPC stats reveal that 75% of people believe they provide answers to their queries. 33% of users state that they click the ad because they think it contains the right answer. With this in mind, the number one rule for success on search engines is to write content that provides answers to search queries.
(Clutch)
Why Pay for Online Advertising?
Your business needs a creative, informative website, but it won’t attract customers just because it exists. When used strategically, online advertising connects your website with people searching for your products and services. Online marketing solutions let you present offsite images, videos, and links that motivate customers to interact with your business. They familiarize viewers with your brand and convert them into customers. We accomplish these objectives by tailoring an ad campaign that meets your goals and fits your budget.
What Is Search Engine Marketing (SEM/PPC)?
Search engine marketing (SEM) gives your company strong rankings in major search engines such as Google or Bing. It’s a pay-per-click (PPC) ad ranking strategy that gives your company first-page visibility and priority attention. You don’t get that if your website link is lost among millions of similar search results. SEM works effectively because we use analytics to identify your market and relevant keywords to generate targeted search results. Companies large and small use SEM marketing, but you can build an ad campaign that meets your budget.
What Ad Networks do you work with?
Our clients have had ongoing success with our Google Display Ads, Google PPC Search Ads, Instagram Ads, Facebook Ads, LinkedIn Ad Networks, and YouTube Ads. We are constantly reviewing new advertising strategies such as AI-supported search engine marketing platforms.
How do you determine which ad networks will produce the most ROI?
Before creating or placing your ads, we conduct research to identify the platforms your target market is most likely to visit. After placement, we review ad performance by evaluating visitor analytics, conversion statistics, sales, and other data. We periodically reassess these measures to assess their continuing effectiveness.
How much does it cost to mount a strong advertising campaign?
SEM costs vary widely. We control your expenditures by creating an ad campaign based on your business goals and your budget. Ultimately, you pay for each click that brings a visitor to your website. Until we see your preliminary analytics, we can only estimate the numbers and potential costs.
We recommend restraint when initiating an ad campaign. Once your ad generates data, we can examine its progress based on site visits, customer conversions, and ROI. We then recommend an advertising strategy that considers long-term results.
How long does it take to generate ROI from an Online Advertising campaign?
Search engine marketing campaigns often produce immediate results. Website analytics allow us to review your data once it goes live. This allows us to measure ROI based on real-time results.
WebLight Media
What Makes Us The Best PPC Ads Agency?
Complete Access
You retain full ownership and access to your accounts
PPC Experts
Our experts monitor and manage your ad campaigns
You Own Everything
You retain your intellectual property rights
Transparent Pricing
We provide honest pricing with no hidden fees
Honest Reporting
Our reports provide genuine results and data
No long-term contracts
You can cancel or modify your plan at any time