Roche wanted to increase national public awareness for Pegasys, a treatment indicated for chronic Hepatitis C, through increased interaction with patients and Nurse Practitioners.
HVC patients were not responding to lectures and slide shows and there was a small turnout to the national events.
We developed a documentary on the history of Hepatitis C highlighting the development of Pegasys and it’s 5 years of success in treating patients with Hepatitis C. The story was told with a combination of live footage, stock footage, custom animations, 3D animations, narration and a soundtrack. The documentary was shown as an invite only event using the large screen theaters of Showcase Cinemas in 19 cities throughout the US. Nurse practitioners and patients were invited with an engaging pop up invitation. After the film there were refreshments Q&A and an open forum.