CTV & OTT Advertising Agency in Connecticut

CTV / OTT Advertising

Put your business on the big screen

Full-screen, unskippable TV commercials and in-ear audio ads, targeted to the zip codes you serve. Television reach with digital precision.

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CTV

of US TV time is now streaming

US CTV ad spend in 2026, up 14.5%

US homes without cable or satellite

Sources: Nielsen, May 2026 · EMARKETER, 2026 · Leichtman Research, 2025 · Edison Infinite Dial, 2026 · IAB, 2026

What Is CTV/OTT?

Television and radio moved to the internet.

OTT ("over-the-top") is video or audio delivered straight over the internet, skipping the cable box, the satellite dish, and the radio tower. If it streams, it's OTT

CTV (Connected TV) is OTT on the biggest screen in the house: the living-room television. That's where families still gather every night, only now they're watching through an app instead of a channel.

AUDIO

of Americans 12+ stream audio monthly

listen to podcasts monthly, a record

US digital audio ad revenue, up 10%

Sources: Nielsen, May 2026 · EMARKETER, 2026 · Leichtman Research, 2025 · Edison Infinite Dial, 2026 · IAB, 2026

Why CTV/OTT?

TV-quality reach without the TV guesswork

Zip-Code Targeting

Reach households by location, age, interests, and buying signals, down to the zip codes you serve.

Unskippable Attention

Full-screen TV spots and in-ear audio ads that play inside content your customer chose.

Results You Can Tie to Revenue

We track what happens after the ad: website visits through pixel tracking, lifts in people searching your business name, and QR code scans straight from the TV screen.

Local-Business Budgets

Big-screen exposure without buying a traditional TV or radio campaign.

Where Your Ads Appear

On the screen and in their ears

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Streaming TV · CTV

Shows, movies, and live sports are streamed to the living-room TV. Ads run full-screen and unskippable.

Runs on: premium streaming apps including Hulu, Peacock, Paramount+, Roku Channel, Tubi, and Pluto TV. Top-tier networks such as Netflix and Disney+ are available for larger campaigns.

Seen on: smart TVs, Roku, Fire TV, and Apple TV

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Streaming Audio · Podcasts

Music, radio, and podcasts streamed to phones, cars, and speakers. Ads play in-ear between songs.

Runs on: leading audio apps including Spotify, Pandora, iHeartRadio, SiriusXM and top podcast networks.

Heard in: Cars, smart speakers and phones

The Omnichannel Loop

How a streaming ad becomes a customer

CTV/OTT works hardest alongside the rest of your marketing, and we run every step of the loop in-house.

1

Sees or hears your ad in their zip code

2

Searches you on Google

3

Retargeted on social & web

4

Calls, books or buys

Better Together

Streaming builds awareness. Social turns it into action.

Step 3 of the loop is where our social media team comes in. People who saw you on TV see you again on their phones. One team runs both, so you get one strategy, one message, and one report.

Explore Our Social Media Services

Our Process

From first call to first commercial

Define Your Audience

Step 1

We build audience segments from your goals, your customer data and your service area.

Build the Media Plan

Step 2

We choose the right mix of streaming TV, audio and podcasts for your budget.

Launch Your Creative

Step 3

:15 and :30 spots for TV and audio. Our in-house team can adapt your video or help produce a new one.

Measure & Optimize

Step 4

Transparent reporting and ongoing adjustments so every dollar keeps working harder.

FAQ

CTV/OTT advertising, answered

What’s the difference between CTV and OTT?

CTV is streaming watched on a television. OTT is the broader term that also includes phones, laptops, streaming audio and podcasts. We plan across all of them.

Do I need a TV commercial already?

No. We can adapt a video you already have or help you create a new :15 or :30 spot, plus an audio version for streaming radio and podcasts.

Can I target just my local area?

Yes. Campaigns can be limited to specific towns, counties or zip codes, so you only pay to reach people you can actually serve.

How much does CTV/OTT advertising cost?

We scope every campaign around your goals and service area, so you pay for what your business actually needs.

Is my brand safe?

Yes. Ads run inside professionally produced shows, movies and audio, not user-uploaded content, and we can exclude categories you don't want to appear next to.

How fast can we launch?

About 2 weeks from approval, including audience setup and creative review.

How do I know if it's working?

We track what happens after the ad through pixel tracking for website visits, lifts in searches for your business name, and QR code scans from the TV screen. You get plain-language reports every month.We track what happens after the ad through pixel tracking for website visits, lifts in searches for your business name, and QR code scans from the TV screen. You get plain-language reports every month.

Can my ads run on Netflix or Disney+?

Yes, for larger campaigns. These top-tier networks carry higher costs and minimum spends, so most local plans focus on premium apps like Hulu, Peacock and Roku.

Let's get started

Get in touch

At WebLight Media, we believe that your website should be an active partner in producing your success. Our creative website designs and innovative marketing strategies help you accomplish this goal.

To learn more about our full range of marketing solutions, call us at 860-560-1863 or leave a message on our contact page.

We are a digital marketing firm with inhouse resources for your each and every branding need. Send us a message or call or email us for any enquiries or help.

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35 Juniper LN W
Glastonbury, CT 06033

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info@weblightmedia.com

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860-560-1863

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