AI SEO

AI SEO is the practice of structuring your website, content, and online presence so AI platforms like ChatGPT, Perplexity, and Google AI Overviews recommend your business when customers ask relevant questions.

AI answer optimization: We structure your content so AI platforms can pull from it accurately and recommend your business.
Generative engine optimization: Dedicated strategy for platforms like ChatGPT, Perplexity, and Google AI Overviews.

Entity and authority building: We build the signals that AI platforms use to evaluate whether your business is a credible answer.
Ongoing monitoring: We track where you appear and refine your strategy as the platforms change.

AI Visibility Audit

Our AI Visibility Audit examines how your business shows up across AI platforms, what questions trigger your competitors instead of you, and where the biggest gaps in your AI visibility actually are.

Platform by platform audit: We check your presence across ChatGPT, Perplexity, Google AI Overviews, and other AI tools.

Competitive gap analysis: We identify which queries your competitors are winning in AI results.

Content and structure assessment: We evaluate whether your website is structured in a way AI platforms can read and cite.
Clear action plan: A prioritized list of changes that will most directly improve your AI visibility.

AI Website Optimization

We update your website structure, content formatting, and technical setup so AI tools can accurately understand and recommend your business.

Content restructuring for AI: We reformat existing content so AI platforms can extract clear, accurate answers.

Schema and structured data: Technical markup that tells AI and search engines exactly what your business does.

FAQ and answer optimization: We build out the question and answer content that AI platforms pull from most frequently.

LLM accessibility improvements: We address technical barriers that prevent AI crawlers from reading your site correctly.

Local SEO

Local SEO determines whether your business appears when someone in your area searches for what you offer. For Connecticut businesses, it is often the highest-value SEO investment available.

Google Maps and map pack optimization: We optimize your Google Business Profile and supporting signals for map pack position.
Local citation building: We build and clean up your business listings across directories for consistency.

Local keyword targeting: We identify the specific terms people in your service area are using.

Town and neighborhood pages: For businesses serving multiple Connecticut towns, we build location-specific pages.

National SEO

National SEO builds your rankings for terms not tied to a specific city or region. It requires a different strategy than local SEO, with a focus on topical authority and content depth.

Topical authority strategy: We build content clusters that signal to Google your site is a comprehensive source.

Competitive gap analysis: We identify national terms where your competitors are weak and WLM can realistically rank.

Content and landing page build: We create the pages needed to target national terms without cannibalizing local rankings.

Authority and link signals: We build the off-page signals that national rankings require.

Off Page SEO

Off page SEO covers the signals that exist outside your website but still influence your rankings. Backlinks, citations, brand mentions, and overall domain authority.

Link building through outreach: We secure placements on relevant, reputable websites through genuine outreach.

Citation building and cleanup: We build your business citations and correct inconsistencies that dilute your authority.

Brand mention monitoring: We track where your brand is mentioned and convert unlinked mentions into backlinks.

Domain authority tracking: We report on your domain authority growth and referring domain profile over time.

Google Business Profile Optimization

A fully optimized Google Business Profile improves your visibility in the map pack, increases calls and direction requests, and strengthens your local SEO signals.

Full profile audit and optimization: We review and update every field in your profile.
Post and update strategy: A consistent posting schedule that keeps your profile active and signals relevance.

Q&A and attribute optimization: We populate the questions, answers, and attributes that help customers find you.

Review strategy integration: We connect your GBP optimization to your review generation efforts.

Google Business Profile Management

We manage your profile on an ongoing basis so it stays optimized, responds to changes, and continues to support your local rankings month after month.

Ongoing profile maintenance: Regular updates to hours, photos, services, and posts.
Review monitoring and response: We monitor incoming reviews and provide timely, professional responses.

Spam and suspension protection: We monitor for competitor spam attacks and flag issues before they affect rankings.

Monthly reporting: Clear updates on profile views, calls, direction requests, and map pack position.

Blog Writing Services

We write SEO-focused blog content that targets the questions your customers are actually asking, builds topical authority, and converts readers into inquiries.

Keyword-led content strategy: Every post built around search terms your target customers are using.

Written for your audience: Content written in your brand voice at the right level of depth for the topic.

Optimized for search and AI: We structure posts to rank in traditional search and surface in AI-generated answers.

Consistent publishing: A schedule that builds topical authority over time.

Keyword Research Services

Our keyword research service delivers a clear, prioritized roadmap of the terms worth targeting, organized by intent, volume, and difficulty.

Full keyword landscape mapping: Every relevant term your customers use across your service areas and locations.

Commercial intent filtering: We separate the terms where people are ready to buy from informational searches.

Competitive gap analysis: We find the terms your competitors rank for that you do not.
Actionable deliverable: A structured keyword map that connects directly to your content and page strategy.

Wikipedia Page Creation

A Wikipedia page is one of the most powerful trust signals a business can have online. We research, write, and submit articles that meet editorial standards and pass moderation.

Eligibility assessment: We evaluate whether your business meets Wikipedia notability requirements first.

Research and source gathering: We identify and document the third-party sources required for every factual claim.

Article writing and submission: We write to Wikipedia editorial standards and manage the submission process.

Ongoing maintenance: We monitor the page for unauthorized edits and handle updates as your information changes.